Marketing

Brand voice, ICP, positioning, KPIs, paid-channel strategy. Source of truth for marketing copy/ad/content skills.

Structure

• brand-voice.md — tone and language conventions
• customer-journey.md — funnel stages
• glossary.md — names, terms, what to call things
• goals-and-kpis.md — what we measure
• guardrails.md — what not to do
• icp.md — ideal customer profile
• paid-meta.md — Meta ads playbook
• positioning.md — how we differentiate
• diagrams/ — visual references
• runs/ — periodic ad/marketing retros (e.g., weekly Meta retros)

Authority

Reference. Marketing skills (copywriting, ad-creative, paid-ads, content-strategy) read from here as ground truth.